Participants from different organisations and universities were divided into two groups and assigned Key Performance Indicators and themes to prioritise. One group worked on identifying ideas and solutions for promoting sustainable behaviour among users, while the other group identified ways to incentivise stakeholder cooperation, namely cooperation solutions and incentive measures.
The first group agreed that some relevant ideas to promote sustainable urban logistics solutions could be issuing green certification for companies, imposing legal restrictions on peak-hour deliveries, and eliminating free deliveries to encourage customers to choose sustainable delivery options. Other ideas generated included using social media to promote green logistics services and prompt end-users to choose green(er) logistics options.
As for stakeholder cooperation, the second group came up with ideas such as increasing cooperation among retailers to consolidate deliveries, coordinating transport operations to optimise capacity usage, and funding white-label parcel lockers and pick-up points for deliveries. They also discussed the importance of aligning the logistics system with infrastructure and legislative changes.
The teams then presented their proposed solutions to all participants, who voted for their preferred ideas. Group 1’s “no free deliveries” and Group 2’s “funding white label parcel lockers and pick-up points” were among the top-voted solutions.
The ideas generated by the workshop will be used by the LEAD local team to develop more sustainable solutions for Oslo’s freight transportation system.