EMT Madrid, together with the LEAD partner CITYlogin, have set up a LEAD Living Lab as a pilot initiative for a more sustainable distribution of goods, from home delivery to supermarkets, neighbourhood stores or transport of large goods to end-customer. LEAD analyses last-mile logistics and low emissions through the creation of ‘digital twins’, facilitating this public-private collaboration for the creation of a logistics micro hub located in the facilities of the underground parking of the Plaza Mayor. The distribution of goods will be carried out sustainably with thanks to a fleet of 100% electric motorcycles, specially adapted for urban distribution.
During the opening ceremony, the delegate for Environment and Mobility, Borja Carabante, EMT’s Managing Director, Alfonso Sánchez, and the general director of CITYlogin Ibérica, Alfonso López, visited the facilities of the municipal parking lot in the Plaza Mayor to get a first-hand look at the implementation of this innovative pilot project. The operating data of this new micro-hub will serve to feed a Digital Twin model of Madrid, a virtual replica of the city that, through the incorporation of data in real-time, allows to simulate and predict the operation of the distribution units and, in this way, contribute to more sustainable planning of last-mile logistics models.
You can have a look at the press release launched by EMT Madrid here (in Spanish).